“Ultimate Brewers Tailgate” SWEEPSTAKES



OVERVIEW/ SWEEPSTAKES PERIOD: The U.S. Cellular “ULTIMATE BREWERS TAILGATE” Sweepstakes (the “Sweepstakes”), sponsored by U.S. Cellular (“Sponsor”) begins on or about 12:00:01 a.m. Central Time (“CT”) on March 31, 2017 and ends at 11:59:59 p.m. CT on July 16, 2017 (the “Sweepstakes Period”). The Sweepstakes is subject to all applicable federal, state and local laws and regulations. By participating, you agree to abide by, and be bound by, these Official Rules and the decisions of the Sponsor, which shall be final and binding in all matters relating to the Sweepstakes.

ELIGIBILITY: The Sweepstakes is open only to persons who: (i) are legal residents of Wisconsin; (ii) were U.S. Cellular customers as of the date preceding the start date of the Sweepstakes; and (iii), are at least 18 years of age at the time of entry. Employees, officers and directors of Sponsor, Milwaukee Brewers Baseball Club, Limited Partnership, the other MLB Entities (as defined below), their respective parent companies, affiliates, subsidiaries, authorized agents, sales representatives, distributors, advertising and promotional agencies, anyone associated with the development, implementation or execution of this Sweepstakes, and members of the immediate families (defined as including spouse, biological, adoptive and step- parents, grandparents, siblings, children and grandchildren, and each of their respective spouses, regardless of where they reside) or households (whether related or not) of any of the above are NOT eligible to participate in this Sweepstakes. The "MLB Entities" shall mean the Office of the Commissioner of Baseball (“BOC”), its Bureaus, Committees, Subcommittees and Councils, the Major League Baseball Clubs (“Clubs”), MLBAdvanced Media, L.P. (“MLBAM” or “”), Major League Baseball Enterprises, Inc., Major League Baseball Properties, Inc., each of their parent, subsidiary, affiliated and related entities, any entity which, now or in the future, controls, is controlled by, or is under common control with, the Clubs or the BOC, and the owners, general and limited partners, shareholders, directors, officers, employees and agents of the foregoing entities.

HOW TO ENTER: During the Sweepstakes Period, if you meet the eligibility requirements stated above, you may enter the Sweepstakes at by following all prompts and instructions to complete the online entry form and to submit your entry.

Limit one (1) entry per person for the entire Sweepstakes Period.

PRIZE DRAWING: On or about July 17, 2017, Sponsor’s representatives will select ninety (90) potential prize winners in a random drawing from among all eligible entries received during the Sweepstakes Period. Each potential winner must meet all eligibility requirements set forth in these Official Rules and comply with these Official Rules to qualify for a prize. ODDS: The odds of winning a prize depend on the total number of eligible entries received during the Sweepstakes Period.

PRIZES: Ninety (90) prizes will be awarded. Each prize will consist of two (2) tickets (for winner and one (1) guest) to the August 10th Milwaukee Brewers home game (“Game”), and two passes to the U.S. Cellular tailgate (“Tailgate”) held at the Brew Crew Bar located in the parking lot of Miller Park. Approximate retail value (“ARV”): $94.00 per prize. Total ARV of all prizes: $8,460.00

If the Game is cancelled or postponed for any reason, the winners will receive tickets for the date on which the Game is rescheduled. Each winner’s guest must be eighteen (18) years of age or older subject to the following limited exception only: a guest may be a minor if s/he is the child or legal ward of the winner. Guests may be required to sign and return a Liability/Publicity Release as a condition of accompanying winner at Game. If a guest is a permissible minor in accordance with these Official Rules, the winner must sign the document on the minor’s behalf.

The prizes consist only of the items described above. All costs and expenses related to use of the prizes, including but not limited to parking, transportation, meals and souvenirs are the responsibility of the winners. Use of each prize is subject to each winner’s and his/her guest’s adherence to all terms, conditions and policies of Miller Park and the Milwaukee Brewers. If a winner or his/her guest chooses to consume alcoholic beverages at the Tailgate or during the Game, winner and/or guest (as applicable) will be solely responsible for any consequences arising from such consumption, and s/he assumes all liability in connection therewith.

Prizes are non-transferable; no cash redemption or other substitution allowed, except as provided herein. Sponsor reserves the right to substitute a prize of equal or greater value if the advertised prize becomes unavailable for any reason, as determined by Sponsor in its sole discretion. Each winner is responsible for all federal, state and/or local income taxes on his/her prize. Limit one (1) prize per household. All prizes will be awarded provided they are claimed properly in accordance with these Official Rules.

No more than ninety (90) prizes will be awarded. If, due to a production, technical, human or other error, the number of prize notifications issued is greater than ninety (90), the intended number of prizes will be awarded in a random drawing from among all valid recipients of such prize notifications.

CLAIMING PRIZES: Following the drawing, Sponsor will attempt to notify the potential prize winners at the phone numbers provided at the time of entry. Each prize winner may be required to complete, sign and return an Affidavit of Eligibility, Liability Release and a Publicity Release within ten (10) days of receipt of prize notification. If a potential winner cannot be reached after reasonable efforts have been made, if a prize notification is returned as undeliverable, if a potential winner is determined by Sponsor to be ineligible, or if a potential winner cannot or does not comply with these Official Rules, such person will be disqualified and, at Sponsor’s discretion, an alternate potential winner may be selected via random drawing from among the remaining eligible entries, time permitting.

PUBLICITY CONSENT: Acceptance of a prize constitutes each winner’s permission for Sponsor, the Milwaukee Brewers Baseball Club, Limited Partnership, the other MLB Entities (as defined above under “ELIGIBILITY”), and the authorized affiliates of each of the foregoing, to use winner's name, voice, biographical information (city/state) and/or likeness for purposes of advertising and trade, in all media now known or hereafter discovered (including but not limited to the internet and social media), worldwide, without further notice, permission or compensation.

GENERAL CONDITIONS: Sponsor is not responsible for: (i) electronic transmissions or entries that are lost, late, stolen, incomplete, illegible, damaged, garbled, destroyed, misdirected, or not received by Sponsor for any reason; (ii) any problems or technical malfunctions, errors, omissions, interruptions, deletions, defects, delays in operation or transmission, communication failures or human error that may occur in the transmission, receipt or processing of entries, or for deletion, theft or destruction of, unauthorized access to, or alteration of, entries; (iii) failed or unavailable hardware, network or software; (iv) causes beyond Sponsor’s reasonable control that jeopardize the administration, security, fairness, integrity or proper conduct of this Sweepstakes; (v) any entries submitted in a manner that is not expressly allowed under these Official Rules (all such entries will be disqualified); (vi) incorrect or inaccurate entry information whether caused by entrants or by any of the equipment or programming associated with or utilized in the Sweepstakes; (vii) any typographical or other error in any printing or advertising relating to the Sweepstakes, in the administration or execution of the Sweepstakes, or in the announcement of any prize winner; (viii) damage to any person’s computer; or (ix) cheating or fraud by any participant. All incomplete or non-conforming entries will be disqualified.

If for any reason the Sweepstakes cannot be executed as planned, including but not limited to any printing, administrative, human or other error of any kind, transmission failure, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor that corrupt or affect the security, administration, fairness, integrity or proper conduct of the Sweepstakes, or if the Sweepstakes is compromised or becomes corrupted in any way, electronically or otherwise, Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Sweepstakes without notice. If the Sweepstakes is terminated prior to the stated end date, the prizes will be awarded in a random drawing from among all eligible, non-suspect entries received as of the time/date of termination.

Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with or attempts to tamper with the entry process or the operation of the Sweepstakes generally, or who acts in violation of these Official Rules. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that term. CAUTION: ANY ATTEMPT TO DELIBERATELY UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND/OR CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO DISQUALIFY AND SEEK DAMAGES OR OTHER REMEDIES FROM ANY PERSON RESPONSIBLE FOR SUCH ATTEMPT TO THE FULLEST EXTENT PERMITTED BY LAW.

In the event of a dispute regarding the identity of an individual who submitted an entry, the entry will be deemed submitted by the person named on the entry provided such person meets the eligibility requirements for the Sweepstakes.

By accepting a prize, each winner acknowledges that the Sponsor has neither made, nor is in any manner responsible or liable for, any warranty, representation or guarantee, express or implied, in fact or in law, relative to the prize or any portion thereof, including but not limited to its quality, mechanical condition or fitness for a particular purpose. LIMITATION OF LIABILITY: By entering, entrant agrees to indemnify, release, defend and hold harmless the Sponsor, Milwaukee Brewers Baseball Club, Limited Partnership, the other MLB Entities (as defined above under “ELIGIBILITY), their respective parent companies, affiliates, subsidiaries, authorized agents, sales representatives, distributors, and advertising and promotional agencies (collectively, the “Released Parties”) from and against any and all liability, damages or causes of action (however named or described), with respect to or arising out of: (i) entrant’s participation in the Sweepstakes; or (ii) the receipt or use of any prize (if awarded to him/her), including but not limited to travel related thereto and the consumption of alcoholic beverages at the Tailgate or Game.

ENTRANTS' PRIVACY: Any personally identifiable information collected in connection with an entrant’s participation in this Sweepstakes will be used by Sponsor, its affiliates, agents and marketers only for purposes of the proper administration and fulfillment of the Sweepstakes, as described in these Official Rules, and in any manner consistent with Sponsor’s Privacy Policy, available at

DISPUTES/VENUE/GOVERNING LAW: By participating, entrants agree that: (i) any and all disputes, claims and causes of action arising out of, or connected with, this Sweepstakes or any prize shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate federal, state or local court located in Cook County, Illinois; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including but not limited to costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (iii) to the extent allowed by applicable law, under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental and/or consequential damages and/or any other damages, other than out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO PORTIONS OF THE ABOVE MAY NOT APPLY TO YOU.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrants’ rights and obligations, or the rights and obligations of the Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Illinois, without giving effect to any choice of law or conflict of law rules (whether of Illinois or any other jurisdiction), that would cause the application of the laws of any jurisdiction other than Illinois.

In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes-related materials or made by any of the Released Parties, and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern and control.

SEVERABILITY: The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

WINNERS LIST: For the names of the winners, available after all winners are verified, send a self addressed, stamped envelope to: U.S. Cellular Ultimate Brewers Tailgate Sweepstakes, C/O Marketing Werks, Attn: Compliance Dept., 130 E Randolph St., #2400, Chicago, IL 60601 by August 31, 2017.

SPONSOR: This Sweepstakes is sponsored solely by U.S. Cellular, 8410 West Bryn Mawr, Chicago, IL 60631.

©2017 U.S. Cellular. All rights reserved.

All trademarks used herein are the property of their respective owners. Major League Baseball trademarks and copyrights are proprietary to the MLB Entities. All rights reserved.